Models walking up and down invisible stairs in Forever 21′s fashion show in Vienna, Austria.
A runway show amazed crowds in Austria, Vienna on Saturday.
Hosted by Los Angeles-based Forever 21 in collaboration with space150, a digital marketing agency, the show comprised entirely of holographic models. “The Vienna premiere is the first of eight events,” said the retailer. The company is planning similar shows in London, Belgium and New York.
Forever 21 began its digital brand entertainment in June 2010 with the introduction of an interactive billboard in Times Square, N.Y. The board featured giant onscreen models interacting in real time with customers on the streets.
